Understanding Your Pinterest Insights : Blogger Series

Understanding Your Pinterest Insights : Blogger Series

Understanding your Pinterest insights can be a tough battle. I have compiled all my best tips in this post for you to make the most of your insights! When it is used properly Pinterest is an amazing tool, especially for you bloggers/instagrammers out there. Personally I use it more so for my blog content – however when I get the chance I do add my Instagram images on there too. If you would like to follow my Pinterest which is full of inspo – click here –.

As it stands (23/08/18) this is my Pinterest home page!

Lipstick, Lashes & Life Pinterest Homepage

A few months back I switched to a Business Pinterest which is free! Similarly to Instagram this then gives you access to analytics. However, personally I find the Pinterest analytics a million times more useful.

Before we get into the analytics I quickly want to mention my boards. I prefer to split my boards with my own images and others’ images. Mine all start and end with * so they are clearly visible, the rest aren’t my images! Then each time I post a blogpost or Instagram image I save it to the corresponding board – at the minute with daily posting I just haven’t had the time but I plan to catch up as soon as I can!

Onto the insights!

You can see Categories & Interests, Age, Gender, Location & Device. So lets break it down:

Categories & Interests

This is the feature I find the most useful, and I wish Instagram analytics had.  It shows you popular categories and the percentage of your audience that are interested in that specific category. Within this feature you can then click on the category and it shows you specifically what people are looking for! Eg:

Lipstick, Lashes & Life Pinterest Insights By Category

Lipstick, Lashes & Life Pinterest Wedding Stationary Board

This first image is showing that 55.8% of my audience are interested in Weddings and that 40.7% want to see Wedding Stationary. Which means if I wanted too I could then based on that info create more boards tailored towards that topic – which for the purpose of this post I have done, purely to see if it gets more engagement than my other boards.

This second image also shows that 88.6% of my audience search for Home & Garden and the most popular interest is Home Decor with 72.1%.

Lipstick, Lashes & Life Pinterest Categories and Interests

You can really use this tool to your advantage if you’re looking for content inspiration or simply engagement boosting.


Fairly self explanatory, the age of your audience. This just guides you on creating appropriate content – if most of you’re following is 65+ they are more likely to not overly care about trends all that much where as with a younger audience current trends are huge!

Lipstick, Lashes & Life Pinterest Age Statistics


Again a very self explanatory section but still usefull. Although in the current day gender doesn’t matter all that much as the beauty and fashion industry for males is just as huge as it is for females! Inclusive content for all is the way it should and is heading to be.

Lipstick, Lashes and Life Pinterest Gender Insights


Location is a key one to consider – for me most of my following is American so for example a Glastonbury board probably wouldn’t do all that well in festival season but a Coachella board probably would as it’s relatable for my biggest audience and also it sort of sets the trends for some of us British festival go-ers!

Lipstick, Lashes & Life Pinterest Location Insights


Lipstick, Lashes & Life Pinterest Device Insights

Finally, device – this matters so much more than most expect! My most common device, like most I’d expect is a phone. This means the screens are longer rather than wider, so if you create long content to post it’ll take a few swipes to pass it on the app, therefore meaning more chance at grabbing the viewers attention. If it’s just a short post – it’s gone in under a second! This is so essential to bare in mind when creating your Pinterest content and is something I’m definitely going to work on over the next 6 months!

That is all for todays post, I hope you found it useful! If you want to see it I was planning to do an Instagram version of this post, so do let me know. Make sure to give my previous blogpost a read where I headed back to university with Skinny Dip London! – here –

I will see you again tomorrow with another post!

Don’t forget to follow me on Instagram, Twitter, Pinterest and 21 Buttons


  1. August 28, 2018 / 11:58 AM

    Question: where do you/will you put Instagram photos? On the same board as your blog posts or somewhere different?

    • August 28, 2018 / 11:59 AM

      I put them mixed in with my blog photos as a lot cross over and are used on both platforms – I also want to have them all in one space so I keep it as simple as I can haha xx

      • August 28, 2018 / 12:00 PM

        Fab! Thankyou chick…I just started trying to sort Pinterest out yesterday and it all still feels quite alien! 🙈 This Post really helped 😘 xx

      • August 28, 2018 / 1:10 PM

        Aahh good luck with it!! Thank you glad to hear it helped!! <3

  2. August 30, 2018 / 8:38 PM

    such a helpful post, i will definitely be changing my pinterest account to a business account!

    • Lipstick Lashes & Life
      August 31, 2018 / 10:03 AM

      Great to hear!! Good Luck with it all!

    • Lipstick Lashes & Life
      October 12, 2018 / 4:02 PM

      Great to hear!

  3. Weird20Something Blogger
    October 12, 2018 / 1:35 PM

    I found this post super useful because I just joined Pinterest and to be honest I wasn’t 100% what the heck I was doing. Thank you 🙂

    • Lipstick Lashes & Life
      October 12, 2018 / 4:03 PM

      No problem! Glad you found it helpful 🙂

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